Situation A highly-attended nation-wide math festival occurs every two years in Washington, DC that brings together children and adults to celebrate the joy of mathematics. Mathematicians inspire and challenge children and adults to see math in new and ex ...
5 Important Metrics for Online Ads
Introduction Many business owners and managers hear that establishing an online presence with their target audience is essential, but how can the success of a company’s marketing campaign be most accurately measured? Without a methodology to determine whe ...
7-Step B2B Lead Generation Strategy
Every business wants more qualified and meaningful leads. The end goal for any business in the B2B space is to generate a consistent pipeline of qualified prospects that turn into customers. This is the first step every business must go through before ...
5 Keyword Building Tricks for Google Ads
A lot has changed over the years with Google Ads, specifically best practices for keyword building. Without going into all the important components of Google ads, keyword research is very important and here are some tips for narrowing down a list of keyw ...