One of the benefits provided to Google users includes the Google My Business feature. Google My Business (GMB) is a free tool that allows businesses to promote and manage their online business profile as well as help consumers to discover more information about your business at the tip of their fingers. Google My Business collects and stores your company’s information that you provide and also displays this on Google Search, Maps and its other properties.
The implementation of an effective Google my Business account is important because it will help optimize the online presence of your business. This article will highlight different methods you can use to enhance your Google my Business profile.
1. Verify Google my Business
It is important to verify your Google my Business Listing before setting up the account, as it contributes to the success of your business’ online visibility and performance. In addition, features such as Insights, reviews or other information will not be granted access until verified. This verification process can last up to one week by Google sending you a postcard to the company address that is used to verify its listing. Once you have entered this verification code sent to you via mail, only then will your business information appear on Google Search, Maps and its other tools.
2. Fill in accurate information
Make sure that essential business information is included such as name, address, office hours, contact details, category and company description. It is important that this information is accurate and up to date as it could affect your Google search ranking. Attributes are another component which could potentially expand your business audience as they will have a better understanding of your business’ benefits and amenities available.
3. Add posts to Google my Business Profile
When creating a post, it is important to share content that speaks to the company’s audience by using the correct language and creating engaging posts. Google Posts allows profile users to share original content about their business in various ways such as:
- Promotions or Incentives
- Company updates
- Products & Services
In addition, this feature allows users to include call-to-action buttons making it easier for users to access any information about the company.
4. Manage Customer Reviews
The communication between the business and its customers is essential, as it emphasizes how much the company values the feedback of its customers. Responding to feedback left by customers about your company is another effective method one could use to promote their online presence on Google. The higher the quality of the reviews means more users are more likely to visit your business. It is also important to be aware and respond thankfully and promptly to each reviewer as this will also represent the high quality of customer service within the business.
There are various ways online users can locate your business. However, there is a strong case proving Google Search to be one of the major gateways to your website. The use of Google My Business allows you to take online control of your business, as well as interact with existing and potential clients.